MANOVAMAP: Graphical Representation of MANOVA in Marketing Research
نویسنده
چکیده
A graphical representation of the multivariate analysis of variance (MANOVA) is proposed. This representation, termed a "MANOVAMAP," shows the magnitude of MANOVA model effects and their statistical significance in an easily interpreted statistical graphic. The use and construction of MANOVAMAPs is discussed for an empirical example, and is compared with both a traditional MANOVA analysis of the data, and a traditional graphical analysis based upon centroid plots.
منابع مشابه
Graphical Methods for Marketing Research
Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a twoor three-di...
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